Create a Dynamic Student Strategy

In today’s demanding, customer-focused environment, coordinated, strategic approaches to engaging and managing prospective and enrolled students and alumni are essential. Huron’s offerings range from creating effective recruitment and financial aid strategies to tracking and managing the impacts of the enrolled student experience. Student loyalty and a deep sense of connection leads to strong alumni programs and advancement relationships, and we are here to support you at every step.

Attract Targeted Applicants

Huron teams design and implement a high-touch, personalized, and seamless journey throughout the recruitment funnel. Huron’s comprehensive services and offerings are laser-focused on improving the applicant experience and creating meaningful engagement at every step.

In addition to first-time, transfer, and graduate applicants, outreach can target parents and guidance counselors. Our approach emphasizes connection and relationship-building, translating into thousands of additional touch points, creating more genuine interest from prospects and a more robust and committed applicant pool.

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Identify, Enroll, and Retain Students

Strategic enrollment management (SEM) provides a framework for deploying resources, improving business processes, and applying technology to refine enrollments and financial aid, support retainment, and nurture a healthy financial picture for years to come. Ongoing analysis and assessment ensure we are always acting on the best available information and that institutions can nimbly address fluctuations in the enrollment cycle and the overall higher education landscape.

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Optimize Pricing and Financial Aid

We help institutions develop a customized, comprehensive financial aid awarding, pricing, and analytics strategy that enhances affordability, communicates value, and provides an equitable approach to need- and merit-based aid distribution while supporting revenue and enrollment goals. Strategic pricing can include discount rates, customizable tuition structures, and competitive benchmarking.

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Advance Your Student Experience

To succeed in an increasingly competitive environment, higher education institutions must improve the student experience. Huron’s higher education experts have the deep functional and technical expertise to help you re-imagine your student processes and student information systems (SIS). From planning to implementation to postproduction support, we help you at every step along the way in creating a more seamless, personalized student experience.

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Tailor Student Operations and Support

Today’s students expect a seamless, personalized, and convenient experience when seeking campus services and support. A centralized model for managing everything from registration to activities eliminates the need for multiple separate or repetitive interactions, whether students engage online or in person. This approach provides a comprehensive, real-time view of student engagement and performance, enabling staff to respond to their needs with greater agility and speed.

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Drive Lifetime Engagement

Huron elevates fundraising efforts with a modern advancement platform that helps institutions define and fulfill their vision for growth. Technology-supported outreach strengthens relationships with alumni and philanthropists, with personalized engagement tactics and messaging based on their preferences, history, and interests.

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Enhance With CRM Strategies

In a more customer-centric landscape, colleges and universities put students at the center of all they do — from the day a student shows interest through graduation and beyond — while managing broader stakeholder relationships. Advance these relationships by managing outreach to prospective students, current students, alumni, donors, and corporate partners in one central place.

With Huron, institutional leaders learn how customer relationship management (CRM) capabilities can be optimized to build, expand, and sustain meaningful long-term relationships with constituents.

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